The benefit of 3E
So I'm sometimes asked: "What are the benefits of 3E?"
(The 3 Energies Behind Sales Success)
In stead of giving the so-called full version, every so often I challenge them by declaring: "Once you've grasped the basic consept of 3E:
- you'll never read another book on communication or success the same way again.
- you'll never again be subject to receiving training without understanding the big picture. Now you'll be able to extract the essence and get seriously good results.
- as a manager you'll never lead again without knowing what needs to be addressed and how it should be done.
- as a coach or instructor you'll know better how to educate effectively and continually improve yourself as a coach from that point onwards."
These are just four examples I quickly mention. Of course the response is: "How come, then..? What is it that 3E does for me?"
| ...and here's the answer to what 3E does: At any given moment there are always three conversations running at the same time. It's kind of like a radio; in stead of only tuning in on one wavelength at a time, you'll now receive messages from three different channels simultaneously. Three frequencies at the same time could be confusing, but not if you had the ability to "listen" to the first channel, gently "observe" the second channel and let's say "taste or smell" the third channel. |
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We're suggesting that once you're able to see and perceive the three dialogs, you'll also be able to feel and observe the persuasive energy that's flowing from these three types of conversations. (It may sound strange to use the word "energy", but that's the best term we found for it.) Once you understand and recognize the dialogs and energies you'll be able to speak all three "languages". When you do, you'll immediately begin to influence - on three levels - what really matters in order to convince the people you desperately need to reach. What are these three levels?
- What both parties perceive about your POSITION
- Who you TRUST and who they TRUST
- How WORDS and SUBLIMINAL MESSAGES run in sync with position and trust...
...to become truly persuasive.
Of course "these three in one" is a major subject or undertaking, but that's what this blog is all about, as well as the book itself, The 3 Energies Behind Sales Success. We've been at it for 8 years, now. Suffice it to say at this point, each of the three areas above represent "the end in mind". They are not something you just do, but rather the end result of doing everything the right way. THAT'S what 3E does!
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