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Relationships are one-on-one only!

When, during sales training, I tell people that relationships are on a personal level only, sometimes I get these faces that apparently have an aha experience. That's interesting, I think. Does anyone ever think that a relationship is built with an entire customer account? Do we build relationships company to company? Of course we don't. Relationships are one-on-one only. Hence, one-on-one is the single most important way to do your sales. It's beautiful. We concentrate our entire energy and focus on one person only. Do you know what an amazing compliment that is?! In fact, it's that one thing we as people really need; one person's undivided attention.

One of the most depressing statistics "out there" today is the constantly reduced one-on-one time in the family. Father and son, father and daughter, mother and daughter, mother and son. This regular time together is desperately needed. In every respect, every role we fill, it is absolutely key that we remember the value of one-on-one time. It's even superfluous to call it quality time, because (almost) by default one-on-one is the "best time". I often visit my children when they go to bed. At that time I hardly need to say a word. They'll do most of the talking. (Probably because they don't want to sleep, yet... ;-) There's so much to tell. I wouldn't give that time to anyone else. It's theirs, and because it theirs, it's mine. It's ours to keep for always.

From me to you: It's great to spend our time with friends and friends many, but in the end, friendship is just you and me. It's that special trust that can only be built one person at a time. Go one-on-one!

 
 

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We're all just people

Nice article. Not only for the family values I share, but the business sense. If I've learned one thing in my career, it's that titles, corporations, positions, hierarchies, and stakes are all superficial, because behind them are real people. Care about them, and you'll naturally care about what's important to them, whether it be having a good business solution, looking good for their superiors, or making a difference. CRM must be one-to-one.

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Someone once said to me: "There is no such thing as the perfect sale." I disagree. I very much disagree!

It reminds me of a conversation I had a long time ago. One of my CEO's said to me: "If the customer happily signed the contract then you've done your job. You exceeded your budget - you should be happy." But I wasn't.

On these pages I'll make it my mission to tell you what kind of sale does make me happy. I also invite you to help me get that insight - how selling should be - by telling me what you think.

Thank you for helping out ;-)

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