Launch of "Energation"
When releasing the 3 Energies on Thursday end of October next year we're finally and officially launching the concept of "energation", too. It's something I've been looking forward to for a very long time.
From a simplified perspective energation is the combination of communication and energy - almost "energetic communication", if you will. But it's so much more than this. Research preceding this new word has suggested the following official definition - and it's taken 4 years to agree on this very "pregnant" summary:
To interact closely through passion, connection and innovation, reaching understanding and commitment beyond natural ability.
Of course it's hard to explain the full meaning of energation in a brief blog post like this, but here's what I'd like to point out as a bare minimum; energation reaches others on a higher level. (In fact, on a "third level", but that's an entirely different discussion). Energation makes it possible "to be sold" in stead of having to sell. How would you like to position yourself by communicating in such a way that your customer is asking for your help? This is the essence of energation. It leverages three specific fruits:
- Born Buying Desire (BBD)
- Subjective Linkage (SL)
- Emotional Commitment (EC)
I'll have to say more about these three elements at a later stage, I guess. The main thing is; in sum energation results in three fruits representing the solution to "all" those typical problems sales people so often struggle with today; finding new prospects, spending time and strength on the right opportunities, too long sales cycles because their unable to close the business, quote and win stretch business*, accurate predictions about pipeline probability and building faithful client relationships, to just name a very few.
Can you see why I'm so excited about finally getting the 3 Energies to market?! There's so much in basic core sales that needs solid clarification. Now it's all coming folks ;-)
* Contracts of significantly bigger size than what has been closed in the past.
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