A Return to WHY
"If you tell me WHAT to do, I may do it for you. If you help me understand WHY I should do it, I'll want to do it and get it done, much better". The WHY makes all the difference. Why then, if WHY is so important, do leaders tend to forget its importance?
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Every time I do training, coaching or any kind of work to improve a company's performance I see the same crucial principle at work: Unless individuals see and understand the WHY, no lasting improvement ever takes place. However, when WHY is clear, dramatic change can occur, sometimes even instantly and without resistance.
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| A repeated flaw in leadership is forgetting to focus on individual perspective. When leaders try to make a significant difference, they mostly make their appeal to the masses. Thus, they forget that lasting change of habits and patterns is highly personal. We don't change groups of people as much as we change individual behavior. Help one person see the picture and you're well on your way to actually improve an entire organization. |
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I witness both types of leaders every day and it's fairly easy to spot the difference between them. When leaders are personal and stick to individual follow up they are able to move large corporations. When they don't, they fail and fail miserably.
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Make a Big DifferenceSo if you want to make a big difference, at least three energies are indispensable to getting results. Each energy has a principle attached that guides our efforts in becoming a change agent among people: |
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(1) Ask WHY / WHAT
Action: Ignite Passion by going one-on-one => inner conviction.
Passion is the energy that makes a person unstoppable. It lights up when WHY and WHAT becomes clear. Ask yourself the simple but tough questions: "Why am I doing what I do?" and "What am I about?"
(2) Ask WHO
Action: Make the Connection by executing plans together => shared conviction.
Connection is the energy that bonds us and causes us to succeed together. It brings a spark to every meaningful relationship when it becomes clear WHO matters most to us. Ask yourself the simple but tough questions: "Who is most important to me?" or "Who will give their all to the same mission as I have?".
(3) Ask HOW
Action: Stimulate Intuition by allowing individual freedom => discovered conviction.
Intuition is the energy that brings out the best in us. It shows the way in much the same way as our conscience. Individual answers will come to each of us as we deeply ask ourselves "How should I do this?" or "How can I best apply my talents and my style to solve these challenges?".
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