O®O is powerful and practical. To illustrate what the 3E dialogs are about, I've put together a number of samples. This first sample is "Finding Rhythm":

1st dialog: Operational

Suppose you've been feeling guilty for not getting regular exercise. At some point you decide to pull yourself together and get back into it. The moment that feeling drives you to actually start running, swimming, biking, walking or other type of concrete action, the first dialog that's been going on for a while becomes visible.

		(Energy triggered from Operational dialog: PASSION)

2nd dialog: Opinional

Once we recommit to regular exercise we may decide to share it with friends that are supportive. This sharing with others leaves you vulnerable as they are getting to know something about your personal struggles. It may feel risky, but it helps you stay on course.

Many of us muster strength to begin something great, but few of us turn good intentions into a lifestyle. One significant way to reach higher commitment is by including other people in our quest. A friend, spouse or colleague may be of great help when you decide to make radical change - even though it may seem very small or insignificant. It is when we commit to another, a group or to the public in general that we find strength beyond our own. Too few of us make use of this!

		(Energy triggered from Opinional dialog: CONNECTION)

3rd dialog: Optimal

Even help and support from others is not enough! When reality hits in, when you're gasping for air, when you're body hurts and when strength is gone most of us simply quit. Maybe not instantly, but over time, let's face it, we give up. Is regular exercise a lifestyle or does it tend to "come and go"? If it's no lifestyle, but rather a haphazard project, then you're not seriously tapping into the third dialog which could be e.g. "finding rythm".

Every successful individual has reached the stage where a distinct pattern reveals itself - over time. It's a kind of rhythm. When you run, you find that running in sync with your breathing helps. That's what we might call a "micro rhythm". A macro rhythm would be your running every day, every other day or even just once a week. Rhythm can be a lot of different things. Most fascinating of all, rhythm is only truly understood by those who keep pressing on. It can indeed be challenging to explain rhythm within a particular field of expertise to an outsider simply because some of it will remain concealed until the two first dialogs are in place!

		(Energy triggered from Optimal dialog: INTUITION)

Each stage is a dialog - internal and external. These dialogs apply to EVERY aspect of life, but in this setting we especially have the perspective and interest of helping sales people improve performance. Staying in physical shape is but an example of principles that apply everywhere.

Each dialog revisited

Once you've been through each dialog, a continuing spiral comes into effect, leading you to revisit each dialog at a consistent basis, but every time in a more profound way:

1. (Revisiting Operational) e.g. building a culture or tradition - pass it on to others
2. (Revisiting Opinional) e.g. becoming inspiring and an example to others
3. (Revisiting Optimal) e.g. innovating new ways to improve

If you want to influence others, here's how basic influence is. Make sure you always:

1. believe in what you do - PASSION
2. establish strong relationships - CONNECTION
3. learn and grow in talent, but apply it your way - INTUITION

I believe each of these three categories is worth a lifetime of study, but they remain the essence of influence. It's the essence of selling; basic sales. They are "The 3 Energies Behind Sales Success". The ultimate summary on sales!

YouTube presentation about these three energies.

What's energation? Energation is the combination of energy and communication (, but also a lot more than that). Here's an experience I had with this highest level of communication just recently:

Yesterday I was part of a meeting with a lot of energy. Said one of the participants towards the end: "This has been a wonderful meeting. I've had to go to the toilet for a long time, and even now, I just don't want to leave the room".   What a great example to illustrate what energation is. There's more to such meetings than just the purpose of the meeting itself. Each time we reach energation, simply being together and experiencing the energy and communication bond with others is a reward alone. We feel heard, understood, validated and important. We've stretched and shared something personal. We open up - maybe we cried. We reach for something beyond the ordinary and trigger emotions and feelings that we experience together. We come alive and communicate the way communication should be.

Energation is life! There are three energies that make it happen: Passion - Connection - Intuition!

The greatest mystery of influence lies in how it increases and lasts only when applied unselfishly and altruistically.   Whereas it seems that manipulation, tricks and techniques, "politics", short term power fights and corruption all pay off, the paradigm of "seeds and fruits" always provides the same answer: Everything we do backfires. The recoil may not be instant as with a gun, but what we do always comes back at us eventually.   H. David Burton recently shared a beautiful quote, which really nails it:

Fireman helping old lady, Seminole USA.

Of course, nothing "disappears" - not even what we do "for ourselves", but the things we do for others seem to give added influential powers. My long time partner and friend, Bård Stranheim, lives by a wonderful principle, which he phrases like this:

In today's business environment there seems to be an increasing belief that "graciously caring for others" is not compatible with success. Our research clearly shows the opposite; that those individuals and companies who aim for both short term and long term success need the above stated value firmly rooted in their system, otherwise they'll always fail long term and quite frequently short term, too.

Simply put, influence increases when we apply it to make the world "a better place" and decreases when what we do is centered around our own selfish interests. You may call it religious. I call it a durable principle and indisputable fact. If we apply it, then it works in our favor - if we don't it works against us. Such is the true source and nature of real influence.

With very few exceptions, successful people are 100% dependent on others for what they seek to accomplish. Unfortunately, most people still think of selling as a one-man show. Nothing could be further from the truth.

A true win is a win-win. Everybody knows that by now. "Win-win" has almost become an outdated hype - a worn out buzz word. However, successful people not only help others succeed through win-win, but they also establish a powerful connection with individuals, which has great value by itself. How do we build such relationships? (Remember, we're not talking about superficial friendships, but emotional and mutually meaningful bonding strength.)

A small but important part of succeeding with others is proactive networking. Effective networking involves five key principles. Each of them is possible to execute in simple actions as listed:

Please note how each principle has a specific action listed (as an example) that illustrates how it's possible to execute in real life.

One tool only

With today's technological tools it's easy to end up using several platforms and utilities to maintain contact details of key people. If we want to make tools effectively serve us and not the other way around, then we need to consolidate and make them work seamlessly together or eliminate those who cannot be integrated. With contact details in more than one place we allow technology to set limits to how many people we can reach, especially long term.

Care about all

Always remember that key people are mostly found in surprising positions. Top executives are important through the role they fill, but we've found that they're seldom the most valuable contacts long term; when they lose their position they sometimes completely lose their "value" - at least through the eyes of a cynic.

Always remember that our basic perception of people shines through no matter what we say or do. If we truly care about people because people have value in themselves, then that's the energy and message that radiates from us. That's what our surroundings pick up and sense. We simply need to be authentic in caring about others and the world will return the favor when we most need it. We care, not because it pays off to care, but because everyone around us has equal value as individuals. (That's something cynical power fighters don't understand, maybe because they never really cared in the first place.)

Law of reciprocity

...means "what we do comes back to us". Notice that the action linked to this principle is "create value by connecting people and specifying opportunities that they share". You'll find that once you connect people, two causal effects often hit in:

1. You'll quickly become part of the potential business
2. People will return the favor and identify possibilities you yourself did not see

One-on-One

Few understand how complex human interaction really is. If you want to connect with people, one of the most basic principles to live by is to stay personal. Friendships are personal, they are what one person shares with another. If you include others, you'll increase the energy of the social setting, but you dilute the opportunity to exchange personal emotions and feelings. Of course we need both settings, but when it comes to connecting with others, one-on-one is by far the most significant arena.

Always available

Being dependable is being there when someone needs you. Frequently, human need will vanish as quickly as the need arises. This means, someone might need information at an instant, immediate advice or a supporting shoulder for which reason they contact you. If you're available, you become the solution - a valuable individual in their life, there and then. If you're unavailable, because the need is instant and "overwhelming", they will call on someone else. Being unavailable quickly becomes lost opportunities, that others pick up simply because they were approachable instead of you.

These five principles, coupled with "the actions that belong to them" are only but a fraction of what connection is all about. However, they are the essence of an effective networker. Do remember - networking is not down to technique; networking is about being sincere, loyal and a believer in "the good stuff" that's inside each of us... In one word, building TRUST!

So your team has everything and they're working hard, but they're still not making their budgets. What's wrong? We can blame everything, but when everything is said and done, there's only one thing that's ultimately the reason why performance is suffering. Do you want to know what that one thing is?

Any company with a growing salesforce will at some point invest in doing more than just putting in hard labor to get results.

Hence, there's a wide array of companies today offering "the solution" to how success can be repeated through a system or model based on empirical research. In short, they offer to bridge the gap between sales effort and missing results.

Some examples of the best sales expertise offered in the market place today are found among the following:

I've worked with several of these models and systems, and you know what..? Regardless of system or model, there's always a fair sized group of people that try, but fail. In fact, the majority never makes it to excellence! They may improve, but they never become truly successful.

Flaw # 1

Every one of the above listed offerings has been developed and discovered over time. They can document success formulas, meaning if you apply the methods and techniques (read: 'behavior') statistically you'll be successful. There's the flaw! Statistics are big numbers, highlighting relevant and significant outcomes based on what we put in. A successful outcome is usually the case, but not without a few exceptions. (I'm strongly in favor of research, but this in an important fact to remember.)

Flaw # 2

The other important reason why models and systems cannot guarantee success is (partly correlated to the above reason) because there are a lot of variables that pure observation never registers. This is why data and research always needs comments and explanations thereby including the stuff that may have been observed, but isn't reflected in the numbers.

Energy is the Missing Link

This past week I've again helped several companies with existing systems "just make selling work", and maybe by now you're wondering how we're doing this ;-)

Well, here's the answer: What we do is add energy to the equation (as mentioned above: Effort + Model = Results) - three types of energy at each critical stage as illustrated here:

The energy to boost effort is Passion. The energy to apply the model and make it work is Connection. The energy to become skillful and harvest results is Intuition.

Adoption - Do it!

The purpose of energy is to get adoption. The salesforce needs to simply do it. A lot of systems are taught, but the paramount reason why people fail is because they're not applying what they've learned. To get results we need adoption. If adoption never takes place, then it's irrelevant how good your system or model is.

Forcing yourself to just "do it" through sheer willpower is hard. In fact, it's not only hard - it's impossible. We see this all the time: Success is only for those with energy; Passion - Connection - Intuition. Only then will we do what it takes.

Once sales people have energy (e.g. "serious motivation") doing it becomes not only easy, it becomes what we want to do - what we like to do - what we do best. This is where a lifestyle and dedicated priority is found. Our task becomes our mission and receives our complete attention and focus. Then success is no longer something we hope for, but a predictable outcome we may expect.

Models and systems come about because they seek to duplicate success behavior, but the most important ingredient of successful people is in fact not their behavior. The key to success is the energy behind what successful people do and which is what gives them the power. Then, and only then, has behavior meaning and the desired effect.

(Read more about how to get energy.)

Did you ever witness a passionate person in action? Passion tends to automatically reveal someone's true and unique personality. In fact, it's so powerful, we almost need not worry about differentiation at all if only we're passionate about what we do. Passion also brings out the best in us, sometimes "lubricating" weaknesses and shortcomings we may normally be suffering from.

Instead of only circling around "how we get passion", this time I'd like to also emphasize the need for balance in communication:

You see, passion is only the beginning! Not only is it but a fraction of success... passion alone may even be destructive if not balanced well. Just think about it: Passion is mainly geared towards "sending out energy". Balance is about also "receiving energy" or being susceptible to it. In short, both giving and receiving. Therefore, there are two more -- cardinal -- energies that make passion work as it should. The 3 Energies are Passion - Connection - Intuition!

The switch that triggers energy

Passion involves reflection: Did you ever make a private and personal discovery that had such a powerful effect on you that it became physically visible?

Connection involves interaction: Did you ever have a conversation with someone you really connected with? What happened to your level of excitement?

Intuition involves innovation: Did you ever have this "mysterious" experience of collaborating with others in such a way that it almost felt like revelation? How did this affect your feelings and dedication?

Why limit ourselves to only utilizing one of these energies when all three are constantly available AND more powerful when combined in one?!

These three combined are what exceptional communication is all about. If you'd like to learn more about them you can turn to a brief webcast about 3E or to the 3E glossary now available on our pages.

Why make success complicated? Although any success is clearly demanding and challenging in itself, our research reveals what it takes to be successful!   Success and the key to persuasive talent is found in 3 Energies:

In short, success is any individual "unstoppable in succeeding skillfully with others by applying Passion , Connection and Intuition". That's it! Everything else is an extension to further explain what success means and how it is achieved.

These 3 Energies are 3E. It's -- Passion, Connection and Intuition -- that makes the difference. They're capitalized because to us (and everyone) these 3 energies are what makes or breaks success - in every aspect of our lives; family, personal, work, society... as well as every dimension; physical, social / emotional, spiritual and mental. It's what makes everyone, but more specifically, a sales person complete in his profession.

We looked at why sales training mostly fails to deliver promised results. Here's a webcast that explains it in plain words:

We say "influence is energy". What does that mean?

Just think about it. What is influence?

Is it what you say to another person? Is it what the other person hears you say - or thinks you say?

Of course that's influence, but are words all?

I'd agree if you responded: "No, influence is not words alone. There's much more."

Then what else is influence? Body language, smell, sound, temperature - everything that our senses pick up..? Yes, all of that. Is there more?

Operational Influence

Oh yes, there is a lot more that influences us! MUCH more. What about internal conditions such as our self esteem and our heart? Self esteem and self worth is a powerful source of influence. Some claim thee most powerful. I don't know, but definitely crucial!

We could, however, flip the coin and consider external conditions such as myths, trends, cultures, family traditions and the laws and regulations of both our local community and national government as a whole? What about yesterday's events, the experiences and history we carry with us? Also, how important are predictions about the future and the authority of experts - or make believe capacities - to predict, prioritize and decide what's important and less important? What about physical limitations, the environment in which we live or the mind set of the people around us? What about the individual appetite or the collective craving for basic needs, or even fame and fortune for that matter? What about supply and demand, rumors, the media, branding, market positions, money, the financial market, "information" or everything the computer screen tells us in general? Do all these elements have an impact on our degree of influence?

They certainly do. All of these are highly influential factors. What we've listed so far is what we call Operational influence. Operational influence is the sum of all ramifications and circumstances in place, time and human mind set.

Everything we believe and perceive makes us "tick" a certain way. We act or react, but in total it's how we see ourselves (IDENTITY) in relation to the world (PURPOSE) that drives us. This passionate driving power therefore is what operates us and the world in which we live. It's everything around us, including ourselves and all that we have inside.

You say: Wow, that's pretty big! Yes, I'd say so too. But that's only one third of what influence is all about. There are two more important categories we need to be aware of. Together, these three form separate types of dialog.

Opinional Influence

What about the relative positions and power we have or think we may have, the knowledge we possess or wisdom we claim? Does our relationship with other people affect influence? Sure it does.

What about how others see us, our reputation and social expectations? Is there a connection between influence and how we behave in a social setting? Does our public record, informal or formal determine our power among others? How does the size of our network influence influence? What if we know some "important people in high places"? Does this leverage increased opportunity, and just how does it affect our execution of ideas and decisions? Does the way we execute in turn influence our degree of long term influence. We know it does. Our social behavior is critical to influential powers.

Let's turn it around: How do you think someone's prejudice, hurt, pain or simply bad mood affects our influence on them? And what about happiness, for that matter? All interaction is basically the exchange of opinions. Hence, this group of influence is called Opinional. Opinional influence is the sum of all feelings and emotions based on how we see ourselves, other people and the relationship we have with them. It is when heads are connected in such a way that we care more for others (SELFLESS) and the greatest value is found in simply listening (OBSERVANT).

These elements, too, are influence or sources to influence. Some people believe people are the ultimate source of influence. They're right about people being absolutely essential. What they forget, is that this is still only the second one third of what influence is all about. This type of influence deals with the human minds and how we are connected, how we exchange information and share lives and feelings. It's about experiences and retaining them as precious memories. It's about all those emotions that create a bond so foundational to how we pick up signals from each other.

Optimal Influence

What about the way we phrase a message? Is that relevant to influence? Or, what about the way we behave a message? Is behavior influence? I guess most of us have heard the statistics about how much more important body language is than words.

What about skills in asking questions? Does a talent in diplomatic ability help? What is the signal between the lines? Is there a message between the lines? If there is, how important is that message and what is it that brings it across? What place does enthusiasm have in persuasion? Is there a link between for instance the attitude with which something is communicated and the subconscious mind of the listener - how it is received, perceived and processed?

Are minor details and technicalities important to the final outcome of someone's decision? Can we exercise effective influence without doing things correctly in the eyes of another?

How does another person gain ownership to what we present them with? Should they be allowed the freedom to comment, critique or change our original proposals? What does this have to do with influence, anyway? If freedom is important, does that mean there's an element of innovation in selling? Should we allow ourselves to be vulnerable and humble in approaching another person? Why would this be significant when influencing others? What if the other person discovered we don't have all the answers? Is that influence, too, and is it smart?

A lot of the questions in this text are obviously leading and not a good example of how questions should be used in an Optimal dialog. However, I've written them to illustrate how questions quickly can become a manipulative tool. What does manipulation do with us, for that matter? Do we appreciate it? Does manipulation affect the power balance and influence? Research provides some brilliant answers and insight into this subject, but which we won't discuss here.

Perfecting our language, tactics and skills is the third and final group of elements behind influence. Since they are about optimizing our behavior and "appearance" through close interaction, this category is called Optimal. Optimal influence is the sum of all signals that peaks in desired action through another person based on discovery and conviction. It is when both parties totally abdicate their ego (OBJECTIVE) and render themselves open to intuitively discover what's better (SEEKING).

One Word to Summarize All

Each of these groups of influence builds on each other, as the diagram above illustrates. However, one is more important and foundational than the other. First comes Operational. Once the Operational influence or dialog is in place Opinional influence begins to have a powerful effect. Without the Operational dialog in place, the Opininal dialog is less effective, but still has some power. When Operational and Opinional are working as they should then Optimal influence and dialog begins to work as it should. This leads to energation.

Now, let me give you a challenge: If you were to pick one word only to describe all of this, what would it be?

Energy?!

That's what we chose! Read again and I believe you'll see why...

That's why we say "influence is energy". Yes, I believe influence is ALL about energy!